Whilst it has worked as a general rule for me to keep the “working” part of my life distinct from bright angels, October is the one time a year for which an exception seems warranted.  Usually I get involved in running events, from 10ks to half-marathons in October to raise money for cancer charities, although this year I’m having a break.

pink ribbon breast cancerHowever, one initiative I will still be supporting is The Estée Lauder tremendous effort around Breast Cancer Awareness.  The company has been committed to this cause since 1992, when Evelyn Lauder actually co-created the now iconic pink ribbon symbol (interesting trivia). Since then over 85 million pink ribbons have been distributed and millions of dollars have been raised to benefit the Breast Cancer Research Foundation. 

There are so many worthy charities and activities around this form of cancer that has such a pervasive impact on women, allow me to share a couple of things with you, with the hope that you can in turn pass it on, and help make a difference.

The World Pink Mosaic…
This year, the centerpiece of The Estée Lauder Companies’ Breast Cancer Awareness campaign online is the World Pink Mosaic, which stands to be the world’s largest virtual photo mosaic of faces of every race, color and creed, all singularly united in support of breast cancer awareness.  Anyone can participate in this virtual tapestry: you simply upload your photo (write a few words if you wish), and you can frame yourself as either a Supporter, someone specifically Touched By breast cancer… or an actual Survivor.  Once you add your piece to the tapestry… there are sharing buttons so that you can post it to your Facebook page, Twitter, or email your friends and family. 

The campaign launched a week ago, and amazingly, it has already traveled to almost every corner of the world; women have been engaging with the Mosaic everywhere from Nepal to Cameroon to Uruguay to Pakistan.  (Now it’s your turn). 

If you are on Twitter, you can also follow the campaign at www.twitter.com/worldpink2009.

Visit and be a part of the World Pink Mosaic

Early detection saves lives…
Feeling the Pink provides a breast self-examination gel glove that will help save lives from Breast Cancer. Feeling the Pink help to educate and encourage women to love their breasts and to help make breast self-examinations a ten minute routine every month, because Early Detection Saves Lives.

Find out more at Feeling the Pink

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